HOW TO USE FACEBOOK VIDEOS TO BOOST YOUR DROPSHIPPING SALES

HOW TO USE FACEBOOK VIDEOS TO BOOST YOUR DROPSHIPPING SALES

Advertising isn’t just about informing an audience about your products. One needs to draw customers’ attention to the ad and kindle their interest. In this article, we are going to discuss Facebook video ads and how they can help boost your dropshipping sales

Why are Facebook video ads effective?

There are many ad formats on Facebook ranging from simple image ads to carousels. They all have certain pros and cons, but whenever possible, marketers give priority to video ads. Why?

If compared to texts and images, video content is easier to perceive. Unlike reading (which requires certain efforts), watching videos is a passive process. Additionally, reading takes longer, so a video can tell the same amount of information much faster.

But there is another reason to use video advertising – seeing is believing! Even if you describe what a product does and how good it is, words can lie. And potential customers know it!

On the other hand, a video can show what a product is and how it works. It serves as a proof making viewers believe much better than a thousand words.  Besides, visual information can evoke emotions easier than texts and generate 20% more clicks than images.

That’s why marketers use videos a lot in advertising.

Setting up Facebook video ads

Advertising products on Facebook starts with launching ad campaigns. Facebook lets you choose between a number of campaign objectives. Depending on what you pick, the algorithm will show the ads and posts to users who tend to react in a certain manner.

For example, if you set the objective to engagement, Facebook will look for users who like, comment and share more often than others.

Although there are many campaign objectives you can choose from (including video views), AliDropship recommends running an engagement campaign first and a conversion campaign afterwards.

We usually start with publishing a video post which is going to become our ad and launching a Page Post Engagement campaign to stimulate engagement and thus boost the number of likes, comments and shares for this post.

Screenshot of creating a Page Post Engagement campaign on Facebook

After that, our team creates a Conversion campaign using the same video post. We also keep running the PPE campaign in order to keep raising its level of engagement which positively affects its performance in a Conversion campaign.

After finishing with your campaign settings, you can choose one of your uploaded videos. Although this too is a viable option, video ads created from scratch will have zero level of engagement. Social media users tend to click on videos and posts more often if they have lots of likes and comments.

That’s why our team usually creates a video post first, then launches a PPE campaign to boost it and only after that starts a conversion campaign using the same existing post. Just don’t forget to add a Call to Action with a link and set up your pixel.

Using a previously published video post as a Facebook video ad

What results should you expect from your campaigns?

PPE campaigns

Since Page Post Engagement campaigns are aimed at raising engagement, you want the following metrics to be as high as possible:

  •     The number of people who watched 95% of the video
  •     Click through rate
  •     Cost per unique content view
  •     CPM, or cost per 1,000 impressions (note that the number of impressions reflects the number of views but not the number of unique viewers as people can see your ad more than once)

 

Important metrics for a Facebook PPE campaign

Conversion campaigns

As for conversion campaigns, you want to track the same metrics as well as the following parameters:

  • Unique add to carts (how many people added the product to the cart on your site)
  •     Unique checkouts initiated (how many people tried to purchase the product)
  •     Purchases (how many of them did buy the product)

 

Important metrics for a Facebook conversion campaign

Tracking these metrics lets you know whether your campaigns succeed or not. Additionally, they can tell you at which step of your sales funnel you have a problem.

For example, if a conversion campaign generates lots of views and high conversion rates (CTR) but too few purchases, the problem lies in your site. People like the ad and what you’re advertising, but when they get to your site, there’s something stopping them such as customer reviews, the price, or shipping conditions. Or it could be your payment gateway.

Keep in mind though that certain actions cost more for conversion campaigns than for PPE campaigns (for example, cost per content view).

Facebook video ads requirements

    Facebook video ads specifications

First of all, Facebook allows video files with different dimensions. However, our team usually uses 1080 x 1080 pixels. These dimensions look good enough on any placements both on Facebook and Instagram, while providing decent quality.

As for file formats, the team uses MP4, but you can pick any video format allowed by Facebook.

    Facebook video ads size

Obviously, you don’t want to use heavy files as they’ll cause problems for Facebook users with a slow Internet connection. However, since we create only short videos, this shouldn’t be a problem at all.

    Facebook video ads length

Keep your videos’ length not shorter than 15 seconds and not longer than 60 seconds. The AliDropship team recommends making videos about 20-30 seconds long.

    Ad content

Like all other social networks, Facebook bans content that breaks their rules. Stay away from things like nudity, violence, etc.

Facebook video ads cost

The cheapest way to make a video ad for Facebook is to do it yourself. Find materials (even pictures will do) or record a video on your own, edit it and publish on Facebook. Also, consider using Animoto as a drag-and-drop video making tool: it offers a free subscription as well as paid options.

Another way to get a video is to order one on Fiverr. There are people making videos specifically for dropshipping businesses for about $20-40.

You can also order videos from AliDropship. With our Facebook and Instagram video ads service, you will also get target audience recommendations.

 

Facebook video ads best practices

1. Make an eye-catching thumbnail

Your video ad might be so good that all people watching it go and buy your products immediately. But what about the people who don’t watch it?

The problem is Facebook videos do not always start playing automatically. You can turn this feature off. Therefore, you have to convince people to play your video ad in the first place. For this purpose, you need an eye-catching thumbnail.

We talked about what thumbnails work best for video ads in one of our previous articles.

2. Let people know you’re advertising

It’s a good idea to make videos entertaining whenever possible. Unusual ads feel fresh and unique. However, concealing your ad by making it look like entertaining content would be a mistake.

Our team once made a Facebook video ad of Halloween costumes that generated lots of views and engagement but resulted in almost no clicks. Soon they realized that people just didn’t understand that they were watching an ad and they could actually buy all these outfits.

3. Put the juiciest part in the beginning

When a user watches your video ad, you have literally 3 seconds to catch his or her attention. Otherwise, the person will simply skip the ad. That’s why you should put the most interesting part of the video in the beginning.

In most cases, our team uses the classical formula – a problem and a solution. Often a solution can simultaneously tell viewers about a problem. For example, if a video starts by demonstrating a person grooming a dog, you can easily guess what problem the product solves.

Some dropshippers order products from AliExpress to film them and thus make unique video ads. Others simply use the videos provided by AliExpress sellers. But even in this case you can and should edit the original video if you think it’ll make the video better. You can change the original scene order and add texts as long as you’re using short phrases instead of long sentences.

4. Show what your product does

To convince potential customers that a product is worth buying, you should demonstrate how it works. For example, if you’re advertising a cooking tool, there’s no point showing how pretty it is. That’s not what people expect from a good kitchen gadget. Instead, your Facebook video ad should demonstrate it in actual action.

Some products don’t have a particular function – accessories, jewelry, decorations. In this case, you can demonstrate how they look in the surroundings they were designed for. Show wall stickers on the wall or a ring on someone’s finger.

In other words, a product should not look like a thing in itself.

5. Use royalty free music

It’s also a good idea to add some music to your video ad. But you absolutely can’t use someone else’s works without permission, especially popular tracks. Instead, use royalty free music which you can easily find on the web.

Facebook video ads are an efficient way to demonstrate the best features of your products and attract visitors to your dropshipping store. If you’re looking for top-selling goods along with marketing materials including videos, consider subscribing to AliDropship’s Premium Products.

 

By Timur Y.

Timur is a senior copywriter at AliDropship who is keen to create easy-to-read educational content for ecommerce newcomers. His area of professional interest is marketing tips for beginners in dropshipping.

Tags:

Digital Marketing Facebook Promotion Promoting a Dropshipping Store

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How to Start Your Successful Dropshipping Business with AliExpress

Get step-by-step instructions for newbies, expert advice how to build and promote your store, and best tools for AliExpress Dropshipping
ALIDROPSHIP SOLUTIONS

ALIDROPSHIP SOLUTIONS

Review of AliDropship Solutions

Are you looking for a way to create your own profitable dropshipping store? If so, AliDropship Solutions are a must-have for you!

Solutions From AliDropship: Product Overview

Thousands of people all over the globe choose AliDropship Solutions. Both newcomers and experienced entrepreneurs use the plugin to manage their online businesses in an easy and efficient way.

AliDropship Plugin lets a store owner have full control over the business, and means absolute freedom in terms of the store management!

ALI DROPSHIP SOLUTIONS

In a nutshell, this plugin is installed on your WordPress store and helps you pick products directly from AliExpress. As a result, the products alongside their titles, descriptions, pictures, and reviews are automatically imported into your store.

AliDropship Plugin: Best Features

The most amazing feature AliDropship Plugin can boast is the opportunity to transform your blank WordPress website into a super e-commerce store in a single click it provides you with.

The plugin can turn any WordPress website into a fully-fledged dropshipping store with all the vital elements: product pages, shopping cart, payment gateways, etc.

Here are some of its unique features.

Complete Automation

 

AliDropship Plugin is fully supplemented by automation tools.

●       Search & Import

●       Auto Updating

●       Pricing Automation

●       Order Fulfillment

●       ePacket Shipping Filter

●       Auto Order Tracking

What’s more, pay particular attention to these features as well:

●     Abandoned cart

●       Unlimited number of AliExpress product imports

●       FREE package of 50 AliExpress bestsellers that are edited and ready-to-use

The AliDropship Plugin helps you search for products and import them into your website. Pricing automation lets you set up your pricing strategy and process orders automatically by sending out order tracking.

Website Customization

AliDropship incorporates several built-in paid and free themes that imply an easy site customization.

 

●       Built-in Themes

●       Product Page Customization

●       Unlimited Number of Products

●       Product Variations

●       WooCommerce Support

●       Built-In Image Editor

It lets you edit single product pages as well as category pages and add unique content to them. Beyond this, you will enjoy the built-in Image Editor that lets you improve the on-site pictures with no need to install and use any external programs such as Photoshop, etc.

Marketing

Search engine optimization and Social media marketing are a cornerstone of any marketing strategy! Here is what AliDropship offers:

●       Discount Coupons

●       Product Reviews

●       SEO Product Tags

●       Abandoned Cart

●       Email Lists

 

The plugin helps you run sales and promote a store by providing website visitors with custom coupons; engage your customers and encourage sales due to the option of importing reviews into your online store directly from AliExpress; optimize your product pages for search engines by means of product meta tags, titles, descriptions, keywords, etc. Smart email notifications can also become a powerful marketing tool and let you increase your conversion rate, bring new and repeat buyers, and so on!

Managing

AliDropship helps you create an online store that automatically performs some of the most important dropshipping tasks and make the right choices for your business. Meanwhile, you still have an opportunity to monitor & control your sales, orders, traffic, and all the important store performance indicators.

●       Live Statistics

●       Payment Gateways Integration

●       Inventory Management

●       All-in-One Dashboard

●       Cash-Back System

●       Free Updates & Support

The plugin supports all the most popular payment processors like PayPal, 2CO, Stripe, PayU and so on. Also, this plugin allows you to closely manage the store inventory. You can track your stock counts and stop selling products when any inventory runs out.

Additional options

Add-ons
Marketing add-ons are your best assistants to ensure stable organic and social media traffic, stimulate impulse purchases, simplify email marketing, and solve a pile of other tasks!

Some of the new solutions that AliDropship Team has created are Sellika and Premium Products.

Premium Products

AliDropship Premium Products is a subscription service: once a week, you get a recommendation on a popular product that is being sold like crazy right now, and an efficient advertising campaign AliDropship marketers have already tested when promoting this item.

With the Premium Products subscription, you don’t need to look for the products that are in strong demand, analyze their sales potential, edit product pages to make them informative or create purchase-stimulating ads.

AliDropship experts have already done this for you!

Sellika

Sellika is an AI product description generator that automates the creation of product descriptions due to the power of computer vision.

Simply put, it uses algorithms of computer vision to detect and describe objects. In practice, it provides you with built-in description templates, lets you create your own ones and then edit them as you wish. Sellika saves hours of your time by editing product and category descriptions, renaming colors itself, etc.

Moreover, it uses the list of stop words for titles, which will permanently improve your website’s Google ranking!

If you require special functionality, the add-on library is all you need. You will be able to find such solutions as Recent Sales Pop-Up, Countdown Timer, Facebook Business add-on and so on. While some add-ons require a one-time fee, others are absolutely FREE OF CHARGE!

Solutions From AliDropship: Pricing

AliDropship Plugin costs only $89. And this a one-time payment with NO MONTHLY FEES! Beyond this, it covers such amazing features as updates, life-long support, automation, unlimited products, and the core features mentioned above! Plus, with this price you receive two versions of the plugin: AliDropship Plugin original for WordPress and AliDropship Plugin for Woocommerce!

In case you want to order a ready store based on AliDropship Plugin, please note that there are three packages of Custom Stores to choose from and more than 5 Premium Stores dealing with different extremely profitable niches.

The price starts with $299 and, on top of everything else, includes a package of 50 products selected and edited by AliDropship marketers. What’s more, there are no limitations on the amount of products you import yourself afterwards!

All the packages require a one-time payment: there will be no recurring fees, and, throughout the use of AliDropship solutions, clients can count on free lifelong support.

Solutions From AliDropship: Who Is AliDropship For?

AliDropship Plugin is intended for all the people who are eager to start their own dropshipping business and use AliExpress as a source of goods. The plugin is also a must-have for those who would like to avoid monthly fees for maintaining an online store.

In fact, it’s really an easy and convenient way to monetise your hobby and gain profit from the things you genuinely love!

Buy AliDropship Plugin right now to create online stores in a single click and make your first sales right away!

 

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WHAT IS DROPSHIPPING?

WHAT IS DROPSHIPPING?

WHAT IS DROPSHIPPING?

Dropshipping is one very sure way to make money online today. It is simply an order fulfillment method that does not require a business to keep products in stock. Instead, the store sells the product, and passes on the sales order to a third-party supplier, who then ships the order to the customer.

In other words, the vendors passes on the sales order to the supplier, who then fulfills the order.

The vendor usually pays for the item at a discount by working directly with a manufacturer or wholesaler; their profit comes from the difference in the initial item cost and whatever price they sell it at.

Dropshipping is quite different from traditional online retail because it releases the seller from having to fulfill customer’s orders.

That means those into dropshipping will not be dealing with costs of manufacturing products, storing inventory and most importantly, shipping to customers.

So as a dropshipper, what do you really do? Well, you get to choose the products you love, run marketing campaigns on social media and Google and provide great customer service to your online visitors.

So in other words, dropshipping follows these basic steps:

  • Choosing products from independent suppliers or dropshipping marketplace like AliExpress.
  • Import items to your online store and set your prices. With dropshipping, you have full control over the products you decide to offer and profit margins.
  • Accept customer orders online. Your online visitors find the products they want, check out and pay on your online store.
  • Forward customer’s orders to the actual supplier. Send your customer orders and shipping details. Pay the dropshipping supplier on your customers’ behalf.
  • Ship and fulfill orders through the supplier. The dropshipping supplier ships each order directly to your customers’ addresses. You’ll get a tracking number in the system so you can update your customers. You can even use your own branding on the packaging.

At Bob’s Info, we provide ALL trending information on how to make dropshipping a breeze using AliDropshipping Solutions. Make sure you subscribe to our website so as to get new techniques on how to take your dropshipping business to the next level. Download our FREE comprehensive guide on dropshipping.

How Dropshipping Works

How Dropshipping Works

IS DROPSHIPPING FOR ME?

Dropshipping is one very sure way to make money online today. It is simply an order fulfillment method that does not require a business to keep products in stock. Instead, the store sells the product, and passes on the sales order to a third-party supplier, who then ships the order to the customer.

HOW DROPSHIPPING WORKS

To get your dropshipping business off to a start, you’ll need is an online store to showcase the products you are selling. When a customer buys a product from your online store, you will contact the dropshipping supplier that sells the item, pay the wholesale price, and they will ship the product for you to your online customers.

So in other words, dropshipping follows these basic steps:

  • Choosing products from independent suppliers or dropshipping marketplace like AliExpress.
  • Import items to your online store and set your prices. With dropshipping, you have full control over the products you decide to offer and profit margins.
  • Accept customer orders online. Your online visitors find the products they want, check out and pay on your online store.
  • Forward customer’s orders to the actual supplier. Send your customer orders and shipping details. Pay the dropshipping supplier on your customers’ behalf.
  • Ship and fulfill orders through the supplier. The dropshipping supplier ships each order directly to your customers’ addresses. You’ll get a tracking number in the system so you can update your customers. You can even use your own branding on the packaging.

WHY DROPSHIPPING IS FOR YOU

  • If you want to start an online store with inventory ready to go, dropshipping is definitely for you. Dropshipping makes filling your storefront simple. Choose products, add a payment method and set up your online store. At Bob’s Info, we create dropshipping online stores for those that want to own their online stores without bothering about inventory.
  • With dropshipping, you can expand your product offering to any product you love. You don’t need to limit the products you sell to your storage space or what you can produce.
  • With dropshipping, you can operate from anywhere you want. Without a physical tie to your products, you can manage your dropshipping business wherever you have a smartphone, laptop and internet.
  • With dropshipping, you can save yourself from inventory costs, production and storage costs. The dropshipping supplier does that on your behalf. That way, you can focus your advertising budget and efforts on your online store and online marketing.

At Bob’s Info, we provide ALL trending information on how to make dropshipping a breeze using AliDropshipping Solutions. Make sure you subscribe to our website so as to get new techniques on how to take your dropshipping business to the next level. Download our FREE comprehensive guide on dropshipping.